playthink.info info is the name of a studio founded by sascha wagner. he makes playful interaction design to vivify communication, to improve processes and to enhance motivation - as for publishing projects, events, marketing reasons and workshops.
gamification is an informal umbrella term for the process of using game mechanics to solve problems and engage users.
"where 'gamification' is about extrinsic motivators and rewards like points, levels, badges, leaderboards; 'gameful' is about intrinsic motivators like positive emotion, relationships, meaning and accomplishment” (Jane McGonigal)
augmented reality (ar) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality. By contrast, virtual reality replaces the real world with a simulated one.
a form of entertainment designed to train as well as to amuse.